SEO Basics

📖 Series so far: Part 1: How Google Search Works – Crawling, indexing, ranking (SEO Cognitive Series).This article continues with content quality & authority. In Part 1, we mentioned keywords, content quality, backlinks, and UX as ranking factors. But those were just labels.What does “content quality” actually mean? How does Google measure “authority”? Can a […]

Before I learned anything about SEO, I asked myself two very simple questions: I’ll answer them quickly: But “relevance and authority” are vague. So I dug deeper. And that led me to understand the three phases of how a search engine works. Phase 1: Why SEO Exists – Problems & Motivation The Problem A search engine like